Health4Heroes is proud to announce that Big 97.9, NoCo's #1 for New Country, has stepped forward as the Presenting Sponsor of the 2026 Guardian Games, marking the beginning of what we believe will be a powerful and long-lasting partnership.
The partnership began with a simple conversation about mission and community impact. After learning more about how Health4Heroes equips veterans and first responders to live strong, healthy, and connected lives, the Big 97.9 team at iHeart Media didn’t hesitate to jump in and get involved.
“When we sat down with Nick and heard all the incredible things Health4Heroes is doing for our community, we knew right away we wanted to be part of it,” said Serena from Big 97.9 and iHeartMedia. “At Big 97.9, community is at the heart of everything we do. Being able to support Health4Heroes — and serve as the presenting sponsor for the 2026 Guardian Games — is truly an honor for us.”
As part of their commitment, Big 97.9 has begun broadcasting Health4Heroes commercials across the Northern Colorado airwaves, helping spread awareness of the mission and connect more veterans and first responders to the community and resources available through Health4Heroes.
The partnership also extends beyond the Guardian Games. Big 97.9 has officially joined the Health4Heroes Business Alliance, committing to provide mission-critical support throughout the year and strengthening the network of community leaders standing behind those who serve.
“Northern Colorado is our home,” Serena added. “And the heroes who serve and protect it deserve our unwavering support. Big 97.9 is proud to stand alongside an organization that brings hope, connection, and strength to the people who give so much of themselves.”
We are incredibly grateful for Big 97.9’s willingness to jump in feet first and amplify the mission across Northern Colorado. Together, we’re ensuring that more people hear the call to support the heroes who protect our communities every day.
So keep an ear out—Health4Heroes is officially on the NOCO airwaves.
Interested in joining BIG 979 and other local businesses to support our mission? Check out our opportunities here.